Market Research
Gain deep insights into your market, competitors, and customers to make informed business decisions.
Our Market Research Services
At Hedgehog Consulting, we drive growth through comprehensive market research services. We combine in-depth qualitative insights—via interviews, focus groups, and ethnographic studies—with robust quantitative analysis using surveys and statistical models. This blend empowers strategic decisions in healthcare, medtech, and pharma.
Each of these services is designed to provide actionable, research-driven insights that empower your strategic decisions and drive innovation across healthcare sector, including medtech and pharma. Although the list provides an overview of our market research services, our studies often combine different approaches to tailor each study to your needs.
Brand Tracker
Continuously monitor your brand's performance, awareness, and equity over time. Our Brand Tracker provides insights into shifts in consumer perception, helping guide strategic decisions that strengthen your market position.
Communication Channel Monitor
Identify and optimize the pathways to reach your target audience. We evaluate a range of channels—from digital to traditional media—to ensure that your message is delivered where it counts most.
Competitive Landscape
Gain a clear view of the competitive environment. Our Competitive Landscape analysis examines key market players, industry trends, and emerging opportunities, enabling you to position your business with a competitive edge.
Concept Testing
Evaluate new ideas before launch. Our Concept Testing service gathers feedback on potential products or initiatives, ensuring that your innovations resonate with your target audience and meet market demands.
Customer Insights
Delve into the behaviors and motivations of your customers. Through both qualitative and quantitative research methods, our Customer Insights offering uncovers the drivers behind purchasing decisions, informing smarter strategic choices.
Customer Segmentation & Psychogenic Targeting
Precisely segment your customer base while uncovering the psychological drivers behind their choices. This comprehensive service blends traditional segmentation with psychogenic insights, enabling you to tailor your marketing strategies.
Messages Testing
Refine your communications with precision. Our Messages Testing service evaluates the effectiveness of your language and tone, ensuring that your key messages engage your audience and prompt the desired response.
Patient Insights
Understand the experiences and needs of patients in depth. This service collects detailed feedback on patient behavior and expectations, supporting initiatives that improve patient care and engagement.
Patient Journey
Map every step of the patient experience—from initial awareness to post-treatment follow-up. Our Patient Journey analysis identifies critical touchpoints, enabling you to focus your actions where they matter most.
Pricing Studies
Optimize your pricing strategy with data-driven insights. For both established products and new launches, we can help you determine which price will generate the most revenue while supporting the highest market share gain.
Product Positioning
Differentiate your offering in a crowded market. Our Product Positioning service evaluates market trends and consumer perceptions to strategically place your product for maximum impact and competitive advantage.
Ready to Unlock Actionable Insights?
Let our market research experts help you gain the insights needed to make data-driven decisions.